Teachers and Administrators

The consumer and image-based culture that we live in impacts all of us. Teachers today compete with embedded marketing from corporate sponsored educational materials to required viewing of commercial television. Advertising has extended from the cola sponsored electronic scoreboard right into the classroom. Even if you’re not facing these particular exposures, the media saturated world of American consumerism is impossible to escape. There are ways to generate awareness and practice critical consumption in the classroom which can lead to empowered students practicing media literacy understandings.